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64% Internet Marketing
Did you know that 64% of us would buy something if it were recommended to us by a friend? Let us place that number in perspective. If you were to create a banner ad campaign, only about 2 to 3% of the people who see your add would respond to it. If you were to advertise in a newsletter or magazine, or send bulk mail, the response would be around 1 to 2%, typically. But if you asked all your current clients to recommend your site to their friends, 64% of their friends would respond! And best of all, this is usually free marketing.
What we are going to do is this: we want our visitors to our web site to come into our site as usual, use the site uninterrupted as usual. If at any time they decide to leave the site from any page, a new browser window will launch on the side and thank them for their visit, wish them a nice day and invite them to come again. That is all in two or three short sentences. Then comes the killer. Below those kind words, you should have a simple way for them to tell their friends about your site! It should be absolutely simple, and fun for them, and they will do it for sure. You have two choices:
1. You can use a form that simply asks them for their friends' email addresses and any personal note they wish to include. Then take that information and insert it into a template that holds an invitation letter you have written out and sends that letter plus the personal note to all the email addresses entered. To accomplish this I recommend that you use the AlienForm CGI script, which is free at http://cgi.tj/scripts/alienform/. I personally prefer this method because it is easier and faster for the user.
2. You can use Recommend-It's service at http://www.recommend-it.com/, which is also free and sometimes runs competitions whereby your users stand a chance of winning something if they recommend their friends (which increases the recommendations). This method is easier for you but a little harder for the user because they have to click on a button, go to Recommend-It's site, fill out a form, and then they are done. The more steps they have to go through the more likely they may abort the whole thing and not recommend new friends next time.
This is a very powerful formula because whenever your visitor is done visiting your site, they are automatically given an absolutely easy way through which they can recommend your site to their friends. And it is in their face so it has their undivided attention.
Now we need to build this capability into our web pages.
Build a fast loading web page that thanks your visitor for their visit, wishes them a nice day, and invites them to come again. That is all in two or three short sentences, not a whole paragraph. Below that, have your recommendation form or button from Recommend-It. That's it. Save it somewhere in your site. Let us say the URL to this page is http://www.yourcompany.com/thankyou.htm.
On every page on your site, add this in the head of your pages (somewhere between the <HEAD> and </HEAD> tags):
On every page on your site, add this in the <BODY> tag:
On every page on your site, add this to every link that you have on those pages that goes to another page within your site:
This is how it will look like on a link:
<P>To go to our samples page <a href="sample.htm" onclick="exit=false">click here</a> at this time.</P>
A bonus application for this
An excellent place to have this is in your search engine positioning doorways. As you may already know, perhaps the best way to get lots of free traffic is to achieve top search engine positions using doorway pages. Doorway pages are pages that are designed to rank highly in search engine results. For more information on doorway pages, see
You probably have quite a few questions on all this, especially if you are new to the web. Since I may be unable to answer all your questions due to time constraints, I want to leave you with a list of sites where you can direct your questions and get more information from.
Recommed-it.com (www.recommend-it.com) has a recommendation service.
CGI Resources (www.cgi-resources.com) has about 70 form processors, some of which are perfect for your recommendation application.
I wish you all the best in your marketing efforts online. Please do not ignore these techniques. It is one of the most effective things you can do for your web site's traffic.
Positioning is 95% of your business!